Britain’s Virgin Atlantic Airways has always led the pack when it comes to stylish, effective advertising that infuse modern air travel with remixed glamor and wit: When I say effective, I mean the ads and promotional products make me want to fly Virgin to London, today, even though the closest they get to my neck of the woods is Miami and the Caribbean. In fact, Virgin helped inspire this very website with their “Jetrosexual” campaign, launched back in 2005. The airline produced a slick promotional mag with that salacious portmanteau as title, defining the category of traveler who “left terra firma behind to move business and culture forward,” and devised a captivating website reviving the Golden Age of jet travel with themed flights across the pond to London (“The Diplomat” from DC, “The Trance-Atlantic” from Miami) complete with mini-movies narrated in a husky British accent and scored by the master musicians at Red Cola.
Now, Virgin’s hit another high with its new James Bond-inspired commercial, starring a multi-hued cast of high-flying hotties in glitter, glam, and gold. My only problem is with the music: not, not, NOT feeling the whiny Muse version of “Feeling Good.” Mute the sound on YouTube and play the commercial simultaneously with my own adopted Fly Brother theme song, “Adore” by I:Cube. The images run surprisingly in-synch with the song if you start the vids as close together as possible.
Either way, Virgin Atlantic, please start flying to São Paulo soon!
Shouts to Rasheed and Troy, a couple of my jetro brethren probably heading through airport security at this very moment.