Currently mounting their second Quality Hunter campaign, the sleek, slick Finnish flag carrier, Finnair, has teamed up with equally-slick Helsinki Airport to improve the air travel experience for current and future customers, and they’re sending seven savvy, intrepid charges far and wide for seven weeks in search of quality. These lucky, plucky ladies and gents will be measuring both the tangible and intangible elements of quality – such as skill, service, performance and passion – identifying those aspects of a service, product, experience, or interaction that are memorable, enjoyable, and able to be reproduced and even improved upon by Finnair and Helsinki Airport.
Please, dear readers, check out my intro video (below), then head to the Quality Hunters website and ‘like’ my application. I promise, you can tag along in my carry-on! 😉